PMJ Communications secured over 40 pieces of coverage across top-tier consumer and trade publications, both in print and online

Ahead of its launch, PMJ Communications was appointed to manage the PR for Beauty Edit Mayfair, a clean beauty concept store in the heart of London, and its founder, Sherrille Riley, renowned beauty expert for royalty and A-list celebrities.

From concept to delivery, PMJ Communications hosted a small, intimate launch event which encompassed chic styling, informative press assets and signature attention to detail. Attended by influential beauty journalists, the event garnered maximum exposure for the brand.

Building on the success of the store’s opening, PMJ Communications has continued to oversee PR for Sherrille Riley and Beauty Edit Mayfair. Through the strategic creation of review pieces, case studies, trend stories, and expert commentary, we have curated a distinctive narrative, resulting in regular coverage across print and online platforms in leading daily, weekly and monthly publications.