PMJ Communications secured over 70 pieces of coverage across top-tier consumer publications, both in print and online.

Following a re-design of their haircare, bath and body care range for kids, Mini U enlisted PMJ Communications to oversee their PR re-launch.

Fronted by a fun cast of adorable sealife friends, PMJ Communications creatively launched an interactive mailer to introduce the revamped product line. This initiative resulted in regular product placements within wish-lists, roundups, and shopping pages of daily, weekly, and monthly publications across both print and online platforms.

PMJ Communications has since maintained a robust, long-term PR strategy for the brand. Mini U has garnered recognition through industry-leading awards such as Made For Mums, Mother & Baby and Project Baby, establishing itself as a prominent brand in the children’s bathtime product market.