PMJ Communications secured over 60 pieces of coverage across top-tier consumer and trade publications, both in print and online

Initially appointed for a short-term project to handle PR for beauty tool brand Sensica ahead of Black Friday and Christmas gifting, PMJ Communications was later appointed to manage the brand’s PR on an ongoing basis.

Employing a proactive approach, we strategically crafted review pieces and product press releases, securing placements in wish-lists, Black Friday roundups, shopping pages, and Christmas gift guides across a range of daily, weekly, and monthly publications, both in print and online. Continuously delivering fresh and newsworthy content to journalists, PMJ Communications ensured Sensica remained in the spotlight and a brand favourite of beauty desks.

Through our well-thought-out PR strategy, PMJ Communications successfully positioned Sensica as a leading brand in the beauty tool market. We achieved this by establishing unique foundations that differentiated the brand from its competitors, leveraging distribution connections in both the professional and retail markets.