PMJ Communications secured over 30 pieces of coverage across top-tier consumer and trade publications, both in print and online

PMJ Communications supported ufurnish.com to launch their innovative platform, reinventing the way furniture and furnishings are searched, discovered, compared and shopped online.

Despite the challenges posed by the COVID-19 pandemic, PMJ Communications creatively adapted the traditional launch party format into a series of intimate virtual events. Top-tier journalists received remote party packages to enjoy from the comfort of their homes during lockdown, featuring a virtual tour of the platform and Q&A session with the ufurnish.com founders.

Following the successful launch, PMJ Communications implemented an extensive PR strategy for the brand, encompassing interior-led product placements, review pieces, case studies, trend stories, and expert commentary by the ufurnish.com founders, resulting in regular coverage across leading daily, weekly, and monthly consumer and trade outlets, both in print and online.