Traditional PR
PMJ Communications Public Relations service offerings are extensive to ensure brands within our portfolio are given maximum exposure with a strategic approach:
The range of Traditional PR services we provide include:
- The creation and implementation of detailed communication strategies, tailored to individual brands, outlining goals, objectives and PR activities.
- Access to media lists for Consumer and Trade publications from a regularly updated database of over 12.5K media contacts and 4.5K media titles.
- Content creation of topical press releases, trend stories, feature articles, product placements, expert quotes, case studies, product reviews and brand insight stories, regularly distributed to all leading and relevant Trade, Consumer, National and Regional titles
- Innovative, creative and topical physical mailings of brand samples to leading Journalists for feature opportunities.
- Regular contact with all relevant Journalists through one-on-one desk sides, press and industry events, launches, email, telephone calls and social media.
- Exposure to industry experts including Make-Up Artists, Stylists, Nail & Lash Technicians, Nutritionists etc
- Introductions made to subscription boxes for product inclusion with management of the complete involvement process and facilitation of the best marketing and financial deals
- Details of all relevant awards distributed, and the submission process managed from beginning to end
- All relevant opportunities such as sampling, gifting, sponsorship and event goody bag/backstage inclusion, sent over for consideration
- PR activity reports created for distribution and retailer support
